About Sony
In 1946, Masaru Ibuka and Akio Morita founded Sony on the shared belief that if they worked together, they could make their ideas a reality. In the decades since, Sony’s innovation has touched people across continents and cultures through movies, music, games, cell phones and electronics.
Masaru Ibuka and Akio Morita imagined creating new products and new technologies that people could use in their everyday life. Ibuka was the visionary who inspired his engineers with a spirit of innovation and pushed them to reach beyond their own expectations. Morita was the marketing pioneer who understood what it would take to turn these visions into reality.
They came from two different backgrounds, they possessed two different philosophies, yet they shared one common desire. And that desire to dream remains a part of Sony’s DNA. Their unique blend of product innovation and marketing savvy has complemented each other and continues to inspire all at Sony to deliver on the brand promise. The rest, as they say, is history.
